Emotion Behind The Font: Minimal

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Kayla Creative's

Emotion Behind the Font

Social Media Series

Behind every font, there is an emotion...

A great design tip is to choose a font that best reflects your visual. Here at Kayla Creative we are creative yet simple. In our new social media design series, Emotion Behind The Font, will help demonstrate some ways to utilize fonts!

Emotion Behind the Font was created to give a visual aid in choosing fonts for design. A striking image and a specific font are paired together to convey the "emotion" or message that the font portrays.

What is Minimalism?

Do you tend to go towards simple, basic, but attractive looking things? Do you prefer to have less embellishments or none at all? Then you might favor a minimalistic style!

More recently minimalism has made it's way back into the mainstream. Companies such Apple, Google, etc, tend to make their packaging more simplistic. And if you noticed recently, Instagram has taken cue and simplified their logo significantly to simple lines and shapes.

Minimalism is an art style that is pared down to the bare minimum. It is characterized as very simplistic and basic. For this reason minimalism has become more popular again. When in doubt the "Less is More" mantra always makes for good design.

What are the criteria for Minimalistic Fonts?

What makes a font minimalistic? You will know a font is minimalistic when it looks very simple. Most, if not all, tend to be sans serif. As in their is a lack of flourishes or embelishments at the ends of the letters.

The guide below from Canva's Design School is an outline of what to look for in a minimalistic font

clean lines and crisp edges;
geometric shapes: this will mostly come into play in how the letters are formed;
an open or airy appearance: created by white space within or between letters;
design details that have significance or purpose;
good legibility: this usually means larger letters overall, moderately tall lowercase letters, and easily identifiable letter shapes; and,
visual impact: this could be in the design of a typeface (i.e. it’s bold or all uppercase) or in how you as a designer apply the font (at a large size or in a prominent position, etc.).